The Brands Hiring UGC Creators in Brazil

The brands that hire the most UGC creators in Brazil are e-commerce and D2C companies: beauty and skincare, supplements, fashion and accessories, home and kitchen, apps and digital services, and the pet sector. In practice, almost none of them hire through DMs. Hiring runs through platforms and agencies that collect the briefs and connect creators to projects.

That changes how you should look for work. Instead of guessing which company has an "open slot," you position yourself where brands already go to find creators.

How brands actually hire UGC

Most brands do not have the time or structure to find, vet, and negotiate with creators one by one. They solve that in three ways.

• UGC platforms: the brand posts a project with a brief, and approved creators apply. This is the most common route for volume.
• Agencies and production studios: they handle larger campaigns and usually keep a fixed pool of trusted creators.
• In-house ambassador programs: big brands sometimes recruit creators for long-term programs, almost always after the person already has a track record.

Here is the part nobody tells you: you are rarely hired by the brand directly. You get selected inside one of these channels. So "which brand do I message" is almost always the wrong question. The right one is "where do these brands' briefs show up."

The sectors that buy the most UGC in Brazil

Each sector buys UGC for a different reason. Understanding that reason helps you build a portfolio that speaks the language of one niche.

Beauty and skincare

Probably the most active sector. Skincare, makeup, and haircare sell through demonstration: product texture, application, the result in the mirror, the morning routine. The brand wants to see the product on real skin, not in a studio. If you shoot well in natural light and can show a clean application close-up, this niche has steady demand.

Supplements and health

Whey, creatine, collagen, vitamins. What sells here is social proof and proof of use: how you take it, the taste, how easy it fits into your day. Watch one important detail: supplement brands cannot promise health results, so the brief usually has strict rules about what you can and cannot say. Reading the brief carefully is worth a lot in this sector.

Fashion and accessories

Clothing, footwear, bags, phone accessories, glasses. UGC here is try-on, fit, outfit combinations, the "find" of the day. Vertical video, movement, several changes of item. Smaller accessory brands run a huge volume of orders because they test many creatives every month.

Home and kitchen

Utensils, organization, small appliances, decor. It sells through the "problem and solution" format and the satisfying angle: that clip of organizing the fridge or using the gadget that fixes a daily annoyance. If you have a well-lit kitchen or a tidy corner at home, you already have a set.

Apps and digital services

Finance apps, delivery, streaming, courses, SaaS. This niche asks for a specific combo: screen recording that shows the app working, plus your face explaining the benefit. It is a more technical format that fewer people do well, so it tends to pay better and face less competition.

Pet

Food, treats, toys, accessories. The product almost sells itself once the pet shows up, but the brand still needs a script, a demonstration, and a strong hook in the first few seconds. If you have a photogenic and patient pet, it is a fun niche with good repeat demand.

If you want to see how these formats look in practice, it is worth looking at real UGC examples by content type before you shoot your own test videos.

"How do I become a UGC creator for Natura?" and the big-brand myth

This is one of the most common searches, so let us be direct. Big brands like Natura, O Boticário, or Shein are known for investing heavily in creator content. But you do not "get into" those brands by sending a DM or paying someone who promises access.

Be very clear about this: Noovid is not affiliated with any brand named here, and nobody should charge you to "get into" any brand. If someone is selling a guaranteed slot at a big brand, it is a scam.

The real path is the opposite of a shortcut. Big brands buy UGC through agencies, platforms, and their own programs, and they pick creators who already have a track record. In other words: you build a portfolio with smaller brands first, deliver well, stack up work in one niche, and that history is what makes a bigger brand (or its agency) reach out. Nobody skips that line. The people who look like they skipped it actually built the history somewhere first.

How to get picked for these projects

Once you know where the demand is, the difference between getting picked and getting ignored comes down to three things.

A clear niche on your profile. "I do skincare and beauty UGC" is far stronger than "I do UGC for everything." A skincare brand wants to see someone who lives skincare. Pick one or two sectors and make it obvious on your profile.

A portfolio with videos from that sector. It does no good to say you are a supplements creator if every example you have is fashion. If you do not have real work yet, shoot portfolio examples with products you already use at home. The guide on how to build a UGC portfolio shows how to do that without faking a partnership that does not exist.

An application that answers the brief. The brand opened the project for a specific reason. An application that shows you understood the goal, the audience, and the format asked for is worth more than ten generic messages. That is the subject of the post on how to get your first UGC clients, so I will not go long on it here.

If you are starting from zero and do not have any of those three things yet, begin with the step-by-step guide to becoming a UGC creator in Brazil. It covers the basics before you apply to any project.

Where the demand concentrates today

Right now, most brand demand for creators in Brazil is concentrated in platform briefs. That is where e-commerce and D2C orders show up first, because it is the fastest way for a brand to get several videos from several creators.

One honest thing about this market: demand swings with the e-commerce calendar. Near big dates like Black Friday, Mother's Day, and the end of the year, the volume of briefs rises a lot. In January and February, it usually cools off. It is worth planning your production around this instead of panicking when a slower month comes.

Frequently asked questions

How do I know if a brand is looking for UGC creators?

The most reliable signal is not the brand's corporate website, it is where it posts briefs. Brands that buy UGC often leave open projects on platforms, so following the available briefs tells you far more than searching for a "job opening" on the company profile. E-commerce dates are also a good thermometer: demand rises around them.

Do I need a lot of followers to work with big brands?

No. UGC is judged by the content you deliver, not your follower count. What matters is being natural on camera, clean audio, good light, and the ability to follow a brief. Followers help with influencer work, which is a different thing. For UGC, a strong portfolio in the right niche is worth more than an audience.

How do I become a UGC creator for Natura or another big brand?

You do not get in through a DM or by paying for access. Big brands buy UGC through agencies, platforms, and their own programs, and they choose people who already have a track record. The path is to build a portfolio with smaller brands in the same sector, deliver well, and let the history speak for you. Be suspicious of anyone promising to place you inside a famous brand in exchange for payment.

Do small brands pay less?

Not always, and they are the best place to start. A small brand usually has a simpler brief and responds faster, which helps you stack up real work. The price depends on scope, usage rights, complexity, and deadline, not on the size of the brand. To understand what actually sets what you charge, see how much a UGC creator earns in Brazil in 2026.