Meta logoMeta logoFree tool for Meta Ads

One creative, every Meta ad size

Drop in a video or image, reposition it for each placement, and download all the sizes Meta asks for. It all happens in your browser, so your file never leaves your computer.

Resize my creative
Free, no sign-upNothing is uploadedExports in seconds
Meta logoMeta logoMeta Ads workbench Processed locally, never uploaded

Drop your ad creative here

A video (MP4, MOV, WebM) or an image (JPG, PNG, WebP). Vertical, square or landscape, any resolution.

MP4 · MOV · WebM JPG · PNG · WebP
You'll get
9:16
4:5
1:1
16:9
1.91:1
How it works

How it works

  1. Drop in one creative

    Any video or image. The file stays on your computer: the previews and exports are rendered by your browser.

  2. 9:16

    Frame each placement

    Drag to choose what stays in frame, zoom, or fit the whole picture on a blurred or brand-coloured background. Safe zones show where Stories and Reels UI covers your ad.

  3. 9:161080×1920
    4:51080×1350
    1:11080×1080

    Export every size

    Download each MP4 or image, or grab them all in one zip, ready to upload to Ads Manager.

Meta logoMeta logoOfficial sizes

Meta ad sizes for 2026: Facebook & Instagram

The canvases this tool produces, mapped to the placements Meta renders them in.

  • 9:16
    Stories & Reels1080 × 1920
    • Facebook & Instagram Stories
    • Reels
    • Audience Network
  • 4:5
    Feed portrait1080 × 1350
    • Facebook & Instagram Feed
    • Marketplace
    • Instagram Explore
  • 1:1
    Square1080 × 1080
    • Feed
    • Right column
    • Search results
    • Messenger inbox
  • 16:9
    Landscape1920 × 1080
    • In-stream video
    • Facebook video feeds
  • 1.91:1
    Banner1200 × 628
    • Audience Network banner
    • Link ads
    • Right column

Meta ad size cheat sheet

PlacementRatioRecommendedMinimumFileDuration / limit
Stories & ReelsFacebook & Instagram Stories · Reels · Audience Network9:161080 × 1920 px500 × 889 pxMP4, MOV, GIF · 4 GBVideo up to 60 s per card (Reels up to 15 min)
Feed portraitFacebook & Instagram Feed · Marketplace · Instagram Explore4:51080 × 1350 px600 × 750 pxMP4, MOV, GIF · 4 GBVideo 1 s to 241 min · image 30 MB
SquareFeed · Right column · Search results · Messenger inbox1:11080 × 1080 px600 × 600 pxMP4, MOV, GIF · 4 GBVideo 1 s to 241 min · image 30 MB
LandscapeIn-stream video · Facebook video feeds16:91920 × 1080 px600 × 338 pxMP4, MOV, GIF · 4 GBVideo 5 s to 10 min
BannerAudience Network banner · Link ads · Right column1.91:11200 × 628 px600 × 314 pxJPG, PNG · 30 MBImage; video also accepted at 1.91:1

Source: Meta Ads Guide, last checked September 25, 2026. Open Meta's guide

  • Video exports use H.264 with AAC audio in an MP4 container with the index at the front, which is what Meta recommends.

  • On Stories keep the top 14% and bottom 20% free of text and logos; on Reels keep roughly the bottom 35% clear for the caption and call to action.

  • Meta accepts smaller files, but 1080px on the short side keeps the creative sharp on every device. Upscaling a small source is flagged in the tool.

FAQ

Frequently asked questions

What size should a Facebook ad be?

Use 1080×1350 px (4:5) for Facebook and Instagram Feed, 1080×1920 px (9:16) for Stories and Reels, and 1080×1080 px (1:1) for placements like the right column, search and Messenger. Keep at least 1080 px on the short side.

What is the Instagram Reels ad size?

Instagram Reels ads are 9:16 at 1080×1920 px, the same size as Facebook and Instagram Stories. Keep text and logos out of the bottom 35% so the caption and call-to-action don't cover them.

What aspect ratio do Meta Stories ads use?

Stories ads use 9:16 (1080×1920 px). Meta accepts 1:1 and 4:5 too, but they render with letterboxing. Keep the top 14% and bottom 20% free of key content.

What is the 1.91:1 ad size?

1.91:1 is Meta's link-ad and Audience Network banner ratio: 1200×628 px recommended, 600×314 px minimum. It is the classic landscape thumbnail on links in the feed and the right column.

Can I use one video for every Meta placement?

Yes, if you upload a version for each ratio. Meta's asset customisation lets you attach 9:16, 4:5 and 1:1 files to one ad so each placement gets the right crop. This tool produces all of them from a single upload.

How do I resize a video for Instagram without cropping?

Choose Fit instead of Fill: the whole picture is kept and the empty space is filled with a blurred copy of the video or a solid brand colour. This is the standard way to turn a landscape video into a 9:16 Reel or a 4:5 feed post without losing anything.

Which sizes do I actually need?

For most campaigns: 9:16 for Stories and Reels, 4:5 for the feed and 1:1 for placements like the right column and Messenger. Add 16:9 when you run in-stream video and 1.91:1 for link ads and Audience Network banners.

Is my video uploaded anywhere?

No. The file is read, previewed and re-encoded by your browser using WebCodecs. Nothing is sent to Noovid or any server, which is also why large files work without waiting for an upload.

Does the export lose quality?

The video is re-encoded once at a high bitrate at Meta's recommended resolution. Audio is copied as AAC. If your source is smaller than a target size, the tool warns you that it is being upscaled.

Is the audio kept?

Yes. The original audio track is carried into every export. Videos without audio export without it.

Which browsers work?

Previews work everywhere. Video export needs WebCodecs, available in recent Chrome, Edge and Safari; image export works in every modern browser.

Can I use these for TikTok too?

The 9:16 export is the same size TikTok uses, so yes. Turn off the Meta placement UI in the preview to check the framing against TikTok's own layout.

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