To become a UGC creator in Brazil from scratch, you do not need a large following. You need to show that you can record clear, natural, useful videos for brands. The safest path is to build a simple portfolio, practice sales-oriented formats, understand briefs, and apply for projects that fit your profile.
UGC is not about posting your whole life on your own profile. It is about creating content a brand can use.
What does a UGC creator do?
A UGC creator records videos for brands using real-person language. The content can show:
- Product in use.
- First impressions.
- A routine with the product.
- Answers to doubts.
- Before and after when truthful.
- Benefit demonstration.
The brand uses that video in ads, social channels, product pages, or other agreed channels.
Do I need followers?
Not necessarily. Followers help with influencer work, but UGC is mainly judged by the content delivered.
What matters more:
- Natural camera presence.
- Understandable audio.
- Good lighting.
- Ability to explain.
- Following the brief.
- Delivering on time.
Build a portfolio with what you already have
Choose products you already use at home and record test videos. Do not pretend they are partnerships. Make it clear they are portfolio examples.
Record:
- One unboxing video.
- One "3 reasons to use it" video.
- One problem-and-solution video.
- One routine video.
- One objection-answer video.
With five strong examples, a brand can already understand your style.
Learn how to read a brief
A good brief explains what the brand expects. Your job is to turn that into a natural video.
Before recording, confirm:
- What is the video's goal?
- Who is the audience?
- Which lines are mandatory?
- What cannot be said?
- Where will the video be used?
- What is the deadline?
If something is unclear, ask before recording.
Take care of the technical basics
You can start with a phone, but you need to control the environment.
- Record near natural light.
- Clean the lens.
- Avoid noise.
- Use vertical framing when the channel requires it.
- Speak with energy without sounding forced.
- Record several opening options for the brand to choose from.
How do you get the first jobs?
You can pitch brands yourself, but a platform can reduce barriers. On Noovid, creators create a profile, show their portfolio, and apply for brand projects.
To improve your chances:
- Keep your portfolio updated.
- Show niches you understand.
- Reply quickly.
- Read briefs carefully.
- Deliver on time.
Conclusion
Starting as a UGC creator is less about fame and more about consistency. If you can communicate, record clearly, and follow a brief, you can build a portfolio and pursue your first projects.
Written by
Noovid Team
The Noovid editorial team — UGC specialists who work hands-on with vetted creators and brands across Brazil every day. We turn what's working into practical guides for getting content that sells.
