UGC Trends in 2025: What's Taking Off in Brazil?
User-generated content (UGC) keeps growing, and in 2025 it's already a key piece of digital marketing — especially in Brazil. With consumers paying closer attention to authenticity than ever, UGC has cemented itself as one of the most effective ways to attract, engage, and convert customers, particularly in e-commerce and on social media. If you…
User-generated content (UGC) keeps growing, and in 2025 it's already a key piece of digital marketing — especially in Brazil. With consumers paying closer attention to authenticity than ever, UGC has cemented itself as one of the most effective ways to attract, engage, and convert customers, particularly in e-commerce and on social media.
If you're a marketing professional or run a digital brand, here are the top 5 UGC trends in 2025 to keep an eye on:
- UGC focused on real consumers
Brands are prioritizing partnerships with everyday people instead of big influencers. The reason? Authenticity. Videos made by regular users (customers or fans of the brand) build more trust, especially in Brazil, where relating to the creator is key to conversion.
Example: electronics stores encouraging customers to submit unboxing videos in exchange for coupons.
- UGC for reviews and visual social proof
Text reviews are losing ground to UGC videos showing the product in use. Platforms like TikTok and Instagram Reels are the main channels for this kind of content, which combines demonstration with instant social proof.
Example: cosmetics brands showcasing “before and after” videos submitted by real customers.
- UGC integrated into e-commerce product pages
A strong trend in 2025 is adding UGC videos directly to product pages. This increases time on page, clears up doubts, and speeds up the purchase decision.
Example: Shopify stores placing carousels of creator videos below the “buy” button.
- Native UGC for TikTok Ads and Meta Ads
Brands are building campaigns with content created 100% by users or UGC creators — in a native, informal, straight-to-the-point format that mimics spontaneous videos. This increases CTR and lowers cost per acquisition.
Example: creators staging “real tests” of the product with popular captions and audio on TikTok.
- UGC as a branding and community strategy
Beyond selling, brands are using UGC to build community and humanize their communication. Making the customer the protagonist strengthens branding and creates an emotional bond with the brand.
Example: fashion brands asking customers to share their outfits with a dedicated hashtag.
📈 The Growth of UGC in Brazil
Brazil leads in social media video consumption, and that's fueling the rise of UGC as a strategic piece of the marketing funnel. With the boom in e-commerce and the creator economy, user-generated content in Brazil is more professional, accessible, and effective than ever.
🚀 Ready to Put UGC to Work for Your Brand?
If you want to take advantage of all these trends and create authentic, high-converting UGC videos, meet Noovid. Our platform connects your brand with real creators who know exactly how to drive results with native, trustworthy, made-to-order content. 👉 Try Noovid and watch UGC work for you.