UGC platforms charge in three main ways: a fixed price per video, a monthly subscription with creator payments on top, or a negotiated quote per creator. Fixed pricing is the easiest to budget, and on Noovid a 15-second video costs €75 with full commercial rights included. Subscriptions can pay off if you produce every month, and negotiated quotes can look cheaper until you add rights and revisions.
Whichever model you look at, compare the total you pay for a finished, usable video, not the headline price.
UGC platform pricing at a glance
| Platform | How it charges | Published entry price | Creator payment included |
|---|---|---|---|
| Noovid | Fixed price per video | €75 for 15 seconds | Yes |
| Influee | Subscription, creator payments and fee | From €199 a month, plus a 10% fee | No |
| Insense | Subscription, creator payments and fees | From $500 a month, billed quarterly | No |
| Youdji | Negotiated with each creator | No brand subscription or brand fee | No, negotiated |
| Collabstr | Marketplace fee per hire | 10% brand fee on Free and Pro, 5% Premium | No |
| Billo | Prepaid packages | Prices shown only after you log in | Yes, within the order |
Where creators live matters as much as price. Billo, for example, only accepts creators in the US, UK, Canada and Australia, so it won't help if your ad needs a French or Italian creator.
The three pricing models
Subscription plus creator payments
Influee and Insense charge a monthly plan, then you pay each creator and a percentage fee on top. Influee starts from €199 a month on its French page, plus a 10% marketplace fee. Insense starts from $500 a month, billed quarterly, with fees between 7% and 20% depending on the plan.
This model can make sense if you produce every month and use the campaign tools. For occasional campaigns, you pay for access you don't use.
Negotiated marketplaces
Youdji charges brands no subscription or fee; you agree a price with each creator. Collabstr charges brands a 10% hiring fee on its Free and Pro plans, or 5% on Premium, and creators pay 15%.
A negotiated quote can look low, but you only know the real total once the creator confirms what's included. Usage rights for paid ads and extra revisions are often priced separately.
Fixed price per video
Noovid charges a fixed price per video: €75 for 15 seconds, €99 for 30, €129 for 45 and €149 for 60. There is no creator commission and no subscription or brand fee for open briefs.
Every video includes three revisions and full commercial rights with no expiry, covering paid ads and transfer to an agency's client. Delivery is within 10 days of creator approval or product receipt, whichever is later. Creators are based in the 20 eurozone countries.
If you want creators to post the video or run it as a partnership ad, Social Boost and partnership ads are available as paid add-ons. Brands that order every month can add Noovid Pro (€79 a month or €790 a year) for direct creator invites, 5-day delivery from invited creators and a private community.
Example: ten 30-second videos in France
A skincare brand in Paris wants ten 30-second videos from French creators to run as ads on its own Meta and TikTok accounts. Shipping and VAT are left out.
| Model | How it adds up | Total |
|---|---|---|
| Influee subscription | €199 for one month + 10 × €82 (Influee's France average) + 10% fee | €1,101 |
| Negotiated marketplace | 10 × a hypothetical €90 quote, no brand fee | €900 before any separately priced rights |
| Noovid fixed price | 10 × €99, rights and three revisions included | €990 |
The negotiated route looks cheapest, but only if creators accept €90 and that price covers paid ads. If the quote covers filming and organic posting only, the brand has to pay extra for an ad licence and renew it when it runs out. Noovid's €990 already includes paid ads with no expiry.
How to compare quotes
Before you sign up anywhere, check four things:
- What you pay in total for the videos you need, including subscription, creator payments and fees.
- Whether you can use the videos in paid ads, and for how long.
- How many revisions are included.
- Where the creators are based, and whether that matches your market.
For typical creator rates by country, see how much a UGC video costs in Europe. For a wider look at the options, read the best UGC platforms in Europe or UGC platforms, freelancers and agencies compared. If you're weighing synthetic video instead, see UGC versus AI video tools.
Frequently asked questions
Is paying per video cheaper than a subscription?
Usually, for occasional campaigns, because you don't pay for months you don't use. A subscription can work out if you produce every month and the plan's tools save you time.
Do subscriptions include creator payments?
Not on Influee or Insense. You pay the creator and a percentage fee on top of the plan.
Are usage rights included in the price?
It depends on the platform. Noovid includes full commercial rights with no expiry, including paid ads. With negotiated deals, check whether paid ads are priced separately.
Sources checked
- Influee, Tarification création UGC, checked October 2026: substantiates the plan from €199 a month, separate creator payments, the 10% fee and the France average creator price.
- Insense, Choose Your Ideal Plan for Influencer & UGC Campaigns, checked October 2026: substantiates the $500 Brand plan, quarterly billing, separate creator payments and 7% to 20% fees.
- Youdji, Our pricing, checked October 2026: substantiates no brand subscription or brand fee.
- Collabstr, Pricing, checked October 2026: substantiates the 10% Free and Pro hiring fee, the 5% Premium fee and the 15% creator fee.
- Billo, For creators, checked October 2026: substantiates that creators must be based in the US, UK, Canada or Australia.
Prices, eligibility and legal references change. Verify each source before relying on it.
Written by
Noovid Team
The Noovid editorial team: UGC specialists who work hands-on with vetted creators and brands worldwide every day. We turn what's working into practical guides for getting content that sells.
