Launching a UGC (user-generated content) campaign is one of the most effective strategies today for brands looking for authenticity, trust, and real results in ads and social media. But it all starts with the right choice: who's going to create that content for you? On Noovid, hundreds of Brazilian brands have already posted projects and found…

On Noovid, hundreds of Brazilian brands have already posted projects and found creators who deliver short, real videos aligned with their campaign objectives. In this guide, you'll learn how to identify the ideal creator on the platform and avoid common mistakes when publishing your brief.

Take your brand to the next level with Noovid!

🤔 What is a UGC creator?

On Noovid, a UGC creator is a verified person with their own portfolio who produces videos on demand for brands. Unlike influencers, the focus isn't on follower count, but on the quality of the content delivered.

✅ Every creator on the platform goes through manual verification

✅ Creators are paid per video delivered, according to the approved brief

✅ There's no requirement to post on personal social media (unless the project calls for it)

Discover the power of UGC on Noovid!

1. Clearly define the video's objective

Before choosing a creator, you need to know what the campaign's focus is:

📦 Show a product in real use?
📢 Create an ad with social proof?
📲 Showcase an app or digital service?
😍 Spark desire with lifestyle content and reviews?

🔍 On Noovid, you state this objective right in the project brief. That helps the right creators apply, already aligned with what you need.

2. Evaluate the portfolio – not just the visual style

When you receive creators' proposals, you can access their videos and evaluate:

How natural they sound on camera (does it feel forced or real?)
Clarity in presenting the product/service
Creativity and use of a hook
Audio and lighting quality

🎥 All portfolio videos are short, hosted right on the platform, and protected against copying.

3. Look for creators whose profile matches your audience

Ideally, the creator should look like your ideal customer. That builds identification and increases the content's conversion.

On Noovid, you can look at:

The creator's age range
Gender and accent
Video style (review, unboxing, tutorial, etc.)
Variety of settings (home, street, travel, office)

4. Avoid the most common mistakes

Some mistakes still happen with brands that are just getting started with UGC. Watch out for these:

Ignoring the creator's portfolio and choosing on price alone
Trying to force an overly rigid script (UGC needs to feel real)
Choosing someone far outside your target audience
Sending a brief with vague or confusing instructions

On Noovid, you can request adjustments to the video or relaunch the project with another creator, at no extra cost, if the delivered content doesn't follow the brief.

💜 How does Noovid make this process easier?

The platform connects brands with verified UGC creators in just a few clicks
You publish a brief and receive proposals for made-to-order videos
You can review the content, request adjustments, or approve within up to 7 days
The creator only gets paid after your approval
The entire process happens 100% on the platform, with security and transparency

🚀 Conclusion

Choosing the right creator is the starting point for a successful UGC campaign. And with Noovid, that process becomes simple, safe, and fast.

📌 Remember: a good creator is one who understands your objective, knows how to translate your proposal into real language, and has a style that speaks to your audience.

If you haven't tried it yet, publish your first project now and see how UGC can transform your results in just a few days.

👉 Create your UGC content now - starting at R$169!