Is Squid the same as Wake Creators?

Yes. In 2023 LWSA (formerly Locaweb) folded Squid into Wake Creators. UNLK bought Wake Creators for R$45 million in October 2025 and brought back the Squid name.

How much does Squid cost compared with Noovid?

Squid does not publish prices; brands request a quote through a contact form. Noovid videos cost from R$169 for 15 seconds to R$289 for 60, with usage rights and three revisions included and no subscription.

Should I choose UGC or influencer marketing?

Influencer campaigns buy reach on a creator's audience; UGC buys creative you run through your own ads. If you already spend on Meta or TikTok ads and need more videos to test, UGC on Noovid is usually the cheaper route to results.

Can Noovid creators post on their own profiles?

Yes, as an option. Add a 30-day feed post for R$99 per creator, and on Instagram add Partnership Ads (R$99, on Noovid Pro) to run that post as an ad from the creator's handle. The core order is the video file, which you keep and use anywhere.

Does Noovid manage campaigns for me?

Yes, on the Enterprise plan. Noovid is self-serve by default: you write the brief and choose from the creators who apply, and Noovid Pro adds a curated creator community, five-day delivery and more AI scripts. Enterprise (custom pricing) adds a dedicated account manager and a campaign strategist to plan and run your campaigns.

Brazil comparison

Noovid vs Squid

Squid pairs influencer marketing technology with a managed service for brands. Noovid is a self-serve marketplace for creator videos at fixed prices. Here is how they compare.

Start with Noovid See the full comparison

Real videos from Noovid creators

NoovidVSSquid

Yes
Published pricesNo
Yes
Self-serve signupNo
No time limit
Image and voice rightsCampaign, min. 3 mo

Influencer marketing tech and services

The bill

Same order. Two very different receipts.

Three 30-second creator videos, ordered on Noovid and on Squid.

Order · 3 videos

3 × 30s UGC videoR$657
Usage rights, no time limitIncluded
3 revisions per videoIncluded
Subscription and platform feesR$0

Paid at checkout

TotalR$657

3 videos, yours to keep

SquidOrder · 3 videos

Campaign price?
Managed campaign fee?
Seeding and shipping?
Image and voice rightsCampaign, min. 3 mo

Awaiting quote

TotalOn request

Still waiting on the price

The path

From sign-up to your first video

Every step between you and a creator pressing record.

4 steps

1
Sign up
2
Post a brief
3
Pick a creator
4
Video in ≤10 days
First video

Squid5 steps

1
Contact form
2
Talk to the team
3
Agree a quote
4
Campaign planning
5
Creators post

Pick Noovid if

You want to order videos today at a listed price, without filling in a contact form.
You need video files for your own ads rather than posts on influencers' profiles.
Your team writes its own briefs and wants rights and revisions settled in every order.

Pick Squid if

You want an agency-style team to plan, cast and run influencer campaigns for you.
You want social listening and business intelligence from Squid's SquidOS platform.
Your campaigns rely on creators posting to their own audiences at scale.

The details

Noovid vs Squid, line by line

Price, buying process, deliverables, rights and analytics, from each company's public pages.

Squid

Pricing

PriceWhat does a video cost?

From R$169 (R$169 15s · R$219 30s · R$259 45s · R$289 60s)

Quote only

SubscriptionDo you need a plan?

None. Pay per video

No published plans or prices

Platform feeWhat is added on top?

Free. A platform fee applies only to optional extra features

Not published

CurrencyWhat do you pay in?

Brazilian reais, through Noovid's Brazilian company

Brazilian reais

Minimum orderWhat is the smallest thing you can buy?

One video

No minimum published. The contact form asks your marketing spend, from 'up to R$15,000'

Volume pricingDoes buying more cost less?

5% to 15% off from 5 videos (up to 20% on Pro)

Not published

Getting started

SignupCan you start on your own?

Self-serve. Brief and pay online in minutes

Contact form for brands; the public signup link is for creators

What you receiveA file you own, or a post?

Video files you own, ready to run as ads, plus an optional post on the creator's feed (add-on)

Managed influencer campaigns, seeding and production

Creators

Creator networkWho can film for you?

10,000+ vetted creators in Brazil

300,000 certified creators

Product shippingHow does your product reach the creator?

You ship to the creator, inside Brazil. Digital products need none

Seeding offered; Squid or the brand ships by Correios or partner carriers

Content and rights

Usage rightsCan you run the content as your own ads?

Included. No expiry, worldwide, every channel

Licensed to Squid and assignable to the brand; image and voice for the campaign term, at least 3 months from first post

RevisionsHow many changes are included?

3 per video

Not published

DeliveryHow fast does content arrive?

Up to 10 days after the creator gets your product. 5 days through Noovid Hub (Pro), or 48h express from selected Hub creators (paid add-on)

Not published

Tools

Creator postingCan creators publish or run ads from their handle?

Optional add-ons: a 30-day post on the creator's feed (R$99) and 30-day Instagram Partnership Ads from their handle (R$99, Pro)

Core of the product: creators post to their audiences

Ad accountHow does content reach your ads?

Push approved videos to your Meta ad account and track spend and clicks per video (conversions and ROAS on Pro)

Links creator accounts through Meta, TikTok, YouTube and X; ad-account access not published

AIWhat does AI do for you?

Creator recommendations, AI scripts (more on Pro) and an MCP server (Pro)

SquidOS processes 44M+ social posts a day for listening and BI (Meio & Mensagem, May 2026)

Based on Squid's public pricing, terms and help pages as of October 5, 2026. Plans change, so confirm the details with Squid before you buy.

BRANDS THAT TRUST NOOVID

FAQ

Noovid vs Squid: common questions

Still have questions?Please get in touch with us - we'd be happy to help!

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