Is Creator Ads the same company as BrandLovers?

Yes. BrandLovers announced Creator Ads in November 2024 and rebranded the company as Creator Ads in June 2026, when it announced expansion to the United States and Mexico.

How much does Creator Ads cost compared with Noovid?

Creator Ads has no per-video price: it charges a 20% service fee on one-off campaign spend, and prices its annual Joint Business Plan on request. Noovid videos cost R$169 for 15 seconds, R$219 for 30, R$259 for 45 and R$289 for 60, with usage rights and three revisions included.

Can I use Noovid videos as partnership ads?

Yes. Add a 30-day post on the creator's Instagram feed (R$99) and Partnership Ads (R$99, on Noovid Pro), and you can run that post as an ad from the creator's handle for 30 days. You also keep the video file to run from your own ad account.

Which is better for a small or mid-sized brand?

Noovid. You can sign up, write a brief and order a single video on your own, with no minimum spend or contract. Creator Ads has no self-serve signup for brands and is built for campaigns across many creators at once.

Do I own the videos I buy on Noovid?

Yes. Every order includes commercial usage rights with no expiry, covering paid ads, organic social, your website and email, worldwide, and you can sublicense them for your brand's commercial use.

Brazil comparison

Noovid vs Creator Ads

Creator Ads, formerly BrandLovers, is an influencer media platform that says half of Brazil's largest advertisers use it. Noovid sells creator videos at a fixed price to any brand that runs its own ads. Here is how they compare.

Start with Noovid See the full comparison

Real videos from Noovid creators

NoovidVSCreator Ads

R$169 a video
Published priceSpend + 20%
Yes
Self-serve signupNo
No time limit
Image and voice rightsCampaign only

Influencer media platform (formerly BrandLovers)

The bill

Same order. Two very different receipts.

Three 30-second creator videos, ordered on Noovid and on Creator Ads.

Order · 3 videos

3 × 30s UGC videoR$657
Usage rights, no time limitIncluded
3 revisions per videoIncluded
Subscription and platform feesR$0

Paid at checkout

TotalR$657

3 videos, yours to keep

Creator AdsOrder · 3 videos

Creator budget, your ceiling?
Service fee, one-off campaign20%
Boost packageExtra
Image and voice rightsCampaign only

Get in touch first

TotalBudget + 20%

No fixed price per video

The path

From sign-up to your first video

Every step between you and a creator pressing record.

4 steps

1
Sign up
2
Post a brief
3
Pick a creator
4
Video in ≤10 days
First video

Creator Ads5 steps

1
Get in touch
2
Set budget and brief
3
AI matches creators
4
Creators post
5
Boost as ads

Pick Noovid if

You want a fixed price per video before you brief, with no media budget to set.
You run your own Meta ads and need a steady supply of creator videos you own outright.
You are a growing brand or agency buying a handful of videos a month, not a national media plan.

Pick Creator Ads if

You are a large advertiser running campaigns across hundreds of creators at once.
You want creator posts boosted on Instagram, TikTok and YouTube Shorts for up to 3 months each.
You need frame-by-frame AI brand-safety review at enterprise scale.

The details

Noovid vs Creator Ads, line by line

Price, signup, what you receive, rights and tooling, from each platform's public pages.

Creator Ads

Pricing

PriceWhat does a video cost?

From R$169 (R$169 15s · R$219 30s · R$259 45s · R$289 60s)

No per-video price. One-off campaigns carry a 20% fee on spend; annual plan on request

SubscriptionDo you need a plan?

None. Pay per video

Per campaign, or an annual Joint Business Plan priced on request

Platform feeWhat is added on top?

Free. A platform fee applies only to optional extra features

20% service fee on one-off campaign spend, plus optional boost packages

CurrencyWhat do you pay in?

Brazilian reais, through Noovid's Brazilian company

Not published

Minimum orderWhat is the smallest thing you can buy?

One video

No published minimum. You set a budget ceiling per campaign

Volume pricingDoes buying more cost less?

5% to 15% off from 5 videos (up to 20% on Pro)

Annual Joint Business Plan for brands investing 1M+ a year

Getting started

SignupCan you start on your own?

Self-serve. Brief and pay online in minutes

Contact sales. No self-serve signup for brands

What you receiveA file you own, or a post?

Video files you own, ready to run as ads, plus an optional post on the creator's feed (add-on)

Posts on creators' own profiles, boostable as partnership ads

Creators

Creator networkWho can film for you?

10,000+ vetted creators in Brazil

500,000+ creators

Product shippingHow does your product reach the creator?

You ship to the creator, inside Brazil. Digital products need none

The brand ships it, or the creator buys it and the cost is built into their fee

Content and rights

Usage rightsCan you run the content as your own ads?

Included. No expiry, worldwide, every channel

Content rights assigned to Creator Ads indefinitely; image and voice only for the campaign

RevisionsHow many changes are included?

3 per video

Only when content breaks the brief's guidelines or an objective instruction. Creative or style changes aren't covered

DeliveryHow fast does content arrive?

Up to 10 days after the creator gets your product. 5 days through Noovid Hub (Pro), or 48h express from selected Hub creators (paid add-on)

Set per campaign

Tools

Creator postingCan creators publish or run ads from their handle?

Optional add-ons: a 30-day post on the creator's feed (R$99) and 30-day Instagram Partnership Ads from their handle (R$99, Pro)

Core of the product: Instagram and TikTok Spark boost codes, and YouTube Shorts via partner access

Ad accountHow does content reach your ads?

Push approved videos to your Meta ad account and track spend and clicks per video (conversions and ROAS on Pro)

Boosts creator posts for up to 3 months per piece

AIWhat does AI do for you?

Creator recommendations, AI scripts (more on Pro) and an MCP server (Pro)

SmartMatch creator matching and GuardIAn brand-safety review

Based on Creator Ads's public pricing, terms and help pages as of October 5, 2026. Plans change, so confirm the details with Creator Ads before you buy.