Top 5 Alternatives to MIS in 2025
The UGC platform market in Brazil is growing fast — and MIS has been one of the most widely used solutions in that space. Built around influencer marketing, it connects brands with UGC creators (content creators) for campaigns at scale. But like any UGC platform, MIS isn't ideal…
The UGC platform market in Brazil is growing fast — and MIS has been one of the most widely used solutions in that space. Built around influencer marketing, it connects brands with UGC creators (content creators) for campaigns at scale.
But like any UGC platform, MIS isn't ideal for every brand. Some companies want more creative control, faster turnaround, or a total focus on conversion. That's why we've rounded up the 5 best UGC platforms in Brazil in 2025, each with a distinct approach and active operations in the country.
🥇 #1 Alternative: Noovid UGC
Noovid UGC is a Brazilian platform built for performance. Its promise is simple: help brands sell more through authentic content created by Brazilian UGC creators.
With an agile process, support in Portuguese, and affordable pricing, Noovid sets itself apart from international platforms by being 100% in tune with the reality of the local consumer.
Pros:
- Brazilian creators focused on conversion
- Simple, straightforward briefs
- Content delivered within 10 days
- No hidden fees
- Human support, in Portuguese
Cons:
- Creator base still growing
- Analytics tools in beta
Ideal for: E-commerce stores, DTC brands, and agencies that want a UGC platform focused on results.
#2 Alternative: BrandLovrs
BrandLovrs takes a community-driven approach that turns fans into creators. Instead of hiring influencers campaign by campaign, the platform invests in brand ambassadors, with gamification and ongoing engagement.
Pros:
- Creators with genuine affinity for the brand
- Challenge and points system
- Strong community engagement
Cons:
- Longer time to activate creators
- Less focus on on-demand UGC
Ideal for: Brands with strong branding and a solid social presence — like fashion, beauty, and fitness.
#3 Alternative: Squid (Wake)
Squid's UGC platform, now part of the Wake group, is one of the most well-structured in Brazil. With a base of local micro-influencers and strategic support, it serves brands looking for broad, customized campaigns.
Pros:
- Large creator base
- Specialized support
- Performance and reporting tools
Cons:
- Stronger focus on mid-sized and large companies
- More complex onboarding
Ideal for: Brands with a robust structure and the budget for full-scale campaigns.
#4 Alternative: Flip
Flip is a UGC platform in Brazil that operates at the intersection of social commerce and the sales funnel. It lets e-commerce stores use content created by real customers as social proof.
Pros:
- Integration with e-commerce platforms
- Customer-generated content
- Direct focus on conversion
Cons:
- Requires technical setup
- Less creative control depending on the model
Ideal for: Online stores that want to turn customers into creators.
#5 Alternative: The Insiders
Insiders is one of the most established UGC platforms in Brazil, focused on recommendation campaigns. With more than 10 years in the market, it uses product sampling to generate social proof and digital word of mouth.
Pros:
- High engagement
- Network of real consumers
- Structured recommendation model
Cons:
- More spontaneous content, with less visual control
- Not ideal for paid ads or on-demand UGC
Ideal for: Brands that prioritize trust, social proof, and awareness.
Conclusion
MIS is still a benchmark among UGC platforms, but brands looking for more agility, creative control, or a closer connection to the Brazilian consumer are exploring local alternatives. If you're after a UGC platform with native creators, local support, and a focus on performance, Noovid UGC stands out as one of the top options in Brazil in 2025.