This UGC glossary gathers 30 terms brands and creators need to understand to work better together. Use it as a quick reference when creating briefs, hiring videos, reviewing deliveries, or planning ads with creator content.
Essential terms
1. UGC
User-generated content. In marketing, it usually means video made by real people to demonstrate, explain, or recommend a product.
2. UGC creator
A creator who produces content for brands, even without relying on their own audience.
3. Brief
A document or form explaining goal, audience, message, references, restrictions, and deadline.
4. Hook
The first seconds of the video. It earns attention and opens the promise.
5. CTA
Call to action: buy, learn more, click, test, save, or another next step.
6. Social proof
A trust signal created by experience, opinion, actual use, or demonstration. In UGC, it's what makes a video of a real person more convincing than the brand talking about itself: people trust someone who looks like them.
7. Unboxing
A video opening the product, usually focused on first impressions.
8. Demonstration
A format that shows the product being used.
9. Objection
A doubt that blocks purchase, such as price, use, quality, delivery, or compatibility.
10. Script
The sequence of lines and scenes that guides the video.
11. Raw footage
Unedited files recorded by the creator.
12. Revision
A requested adjustment when the video does not follow the brief or needs correction.
13. Usage rights
The agreed permission for the brand to use content in specific channels for a certain period. On platforms like Noovid, full usage rights to the content are already included in the order, with no per-channel license to negotiate.
14. Paid media
Distribution through ad spend, such as Meta Ads or TikTok Ads.
15. Creative
An asset used in a campaign: video, image, copy, or a combination.
16. Creative variation
A different version of the same concept, with another hook, creator, or angle.
17. PDP
Product detail page.
18. Landing page
A page built for conversion, capture, or sales.
19. Social commerce
Selling through social platforms and content.
20. TikTok Shop
A shopping experience inside TikTok, officially launched in Brazil in 2025.
21. Creator marketplace
An environment that connects brands and creators.
22. Portfolio
A set of videos that shows the creator's style, quality, and niches.
23. Niche
A segment such as beauty, pet, fashion, fitness, or technology.
24. Persona
A representation of the buyer or main audience.
25. Thumbnail
The cover image of a video.
26. Spark Ads
An ad format that can boost content in the TikTok ecosystem when applicable.
27. Whitelisting
Using a creator profile to run ads, depending on authorization and setup.
28. ROAS
Return on ad spend.
29. CAC
Customer acquisition cost.
30. Conversion rate
The percentage of people who complete the desired action.
How to use this glossary
Include the most important terms in the brief. When brand and creator use the same language, unnecessary revisions become less likely.
Written by
Noovid Team
The Noovid editorial team — UGC specialists who work hands-on with vetted creators and brands across Brazil every day. We turn what's working into practical guides for getting content that sells.
