Have you ever noticed how, on marketplaces, every product looks the same? Same layout. Same orange "buy now" button. Same infinite scroll. Now picture a customer browsing Shopee or Mercado Livre, comparing 5 similar products. What makes them click on yours? The answer is 3 letters: UGC (user-generated content). And…

Have you ever noticed how, on marketplaces, every product looks the same? Same layout. Same orange "buy now" button. Same infinite scroll.

Now picture a customer browsing Shopee or Mercado Livre, comparing 5 similar products. What makes them click on yours? The answer is 3 letters: UGC (user-generated content). And if you think UGC is just for Instagram, get ready to change your mind.

In this article, we'll show you how to turn unboxing videos, real testimonials, and customer reviews into true conversion machines – inside Brazil's biggest marketplaces.

Create your first UGC video on Noovid and see the difference!

UGC on Marketplaces: Yes, It's Possible (And Hardly Anyone Does It)

Most brands still bet on technical descriptions, studio photos, and competitive pricing. But that's no longer enough. Today, consumers want to see the product in real life – and nothing beats showing real people using, testing, and recommending it.

But how do you use UGC on platforms like Shopee and Mercado Livre when the space seems so limited?

Spoiler: there are plenty of creative ways, and we're about to show you the best ones.

Put it to the test: real UGC for your real product

1. 🎥 Unboxing Videos: The Overlooked Superpower

Shopee and Mercado Livre let you add videos to your product gallery, and that's a golden opportunity.

👉 Instead of uploading only polished brand videos, use real footage of customers unboxing and testing your product.

Example:

A customer showing how their headphones arrived well packaged and testing the sound.
A quick video showing the eyeshadow palette on the buyer's face.

These videos:

Humanize the experience
Reduce doubts about quality and shipping
Create instant social proof

📌 Smart tip: edit the videos to include captions and badges like "Real review" or "Verified customer."

2. 💬 Testimonials That Convert Better Than Discounts

A lot of people underestimate the power of one good customer quote. But placed the right way, a simple "Loved it, it arrived early and the quality is amazing" can sell more than any technical bullet point.

💡 How to use them:

Pull excerpts from real reviews and feature them in the first images of your gallery, as visual badges.
Include screenshots of 5-star reviews in secondary product images.
Use something like this in your description headline: "The store's best seller" – 98% 5-star reviews.

3. 🤳 Turn Reviews into Visual Creativity

Mercado Livre and Shopee let you upload images with visual information. Create graphics with real customer quotes, photos of them using the product, and subtle CTAs like "See what our customers are saying."

Example:

A slide with a photo of a customer wearing a dress + the quote "It fit my body perfectly and the fabric is wonderful."

This creates visual, emotional storytelling that breaks through the coldness of the marketplace environment.

4. 📲 Stories and TikToks in Off-Platform Ads

Beyond UGC inside the marketplaces, use customer-generated videos in paid ads driving traffic to your products on Shopee or Mercado Livre (like Google Shopping, Facebook Ads, TikTok Ads).

💥 A simple TikTok-style video with a strong hook like:

"I bought this smartwatch on Shopee for R$89 – and just look at what showed up!"

This type of creative:

Increases CTR
Lowers cost per click
Primes customers to trust what they're about to see on the marketplace page

5. 📦 Smart post-sale: encourage the next UGC

Want to scale your content library? Put your post-sale flow to work:

Send an email or message asking the customer to record a video using the product.
Offer a 10% coupon to anyone who sends in an honest video.
Create a monthly "Customer of the Month" spotlight on your seller profile.

Conclusion: The New Secret Weapon of Smart Sellers

If you still think selling on marketplaces is just about cutting prices and hoping to show up in search… you're missing the chance to stand out with real branding and conversion strategies.

UGC is what will set you apart. Because today, trust is worth more than price.

🚀 Want to create your first UGC videos for marketplaces? Noovid connects you with real creators who make videos ready for Shopee, Mercado Livre, and your ads.

👉 Create your UGC content now - starting at R$169!