UGC Brief Template + Ready-to-Use Script Templates

A good UGC brief reduces rework, improves creator delivery, and increases the chance that the video works in the right channel. The model below is for brands that want to request videos clearly and for creators who need to organize a script before recording.

Copy it, adapt it, and send it with visual references.

UGC brief template

1. Video goal

Explain it in one sentence:

We want a video for [channel] that shows [product] solving [problem] for [audience].

Example:

We want a TikTok Ads video showing our moisturizer solving dryness for people with busy routines.

2. Audience

• Who is the person?
• What have they already tried?
• What doubt do they have before buying?
• What language do they use?

3. Main message

Choose one central idea. Do not put five promises in the same video.

The main message is: [most important benefit].

4. Mandatory points

• Show the product.
• Explain how to use it.
• Mention the main benefit.
• Show texture, size, or visual result when applicable.
• End with a CTA.

5. What to avoid

• Claims the brand cannot prove.
• Forbidden terms.
• Aggressive comparisons.
• Lines that sound like a TV ad.
• Incorrect technical information.

6. References

Include links or descriptions of similar videos. Explain what you like in each reference: opening, rhythm, framing, editing, or tone.

Script 1: problem and solution

1. Hook: "If you also struggle with [problem], look at this."
2. Context: "I tested [product] in my routine..."
3. Demonstration: show the use.
4. Benefit: explain what changes.
5. CTA: "Worth checking out if you want [result]."

Script 2: unboxing

1. Hook: "The [product] just arrived and I wanted to show the details."
2. Open the package.
3. Show the first visual detail.
4. Explain how to use it.
5. Give a final impression.

Script 3: objection

1. Hook: "I also thought [objection], but..."
2. Explain the doubt.
3. Show the product solving it.
4. Reinforce who it is for.
5. Use a simple CTA.

Script 4: direct demonstration

1. Hook: "This is how I use [product] in [situation]."
2. Step 1.
3. Step 2.
4. Result or benefit.
5. CTA.

Pre-recording checklist

• Does the creator know the channel?
• Does the product appear in the first seconds?
• Is the hook clear?
• Does the video have one main message?
• Does the CTA fit the offer?
• Has the brand explained what cannot be said?

Conclusion

A good brief does not remove spontaneity. It protects the brand, guides the creator, and reduces revision. The clearer the request, the more natural the video can feel.